This Masterclass offers designers a way to expand their fashion business by learning how to create Wearables in Decentraland. For designers who have some understanding of working with digital assets. 

What You Will Learn

In this hands-on workshop led by renowned 3D artist and digital fashion pioneer KJ Walker, you’ll learn the technical foundations of creating Wearables for Decentraland. Designed for those with 3D modeling experience, the session dives into key platform requirements—like triangle limits, material compatibility, and weight painting for avatar integration. KJ will walk you through how different Wearable categories function in-world, sharing insights on optimization, adapting existing designs, and creative tips from years of experience. With real examples and practical guidance, you’ll leave with the knowledge to bring your own digital fashion pieces to life in Decentraland.

Decentraland x Digital Fashion Week

As part of a partnership with Decentraland and in preparation for the Digital Fashion Week showroom launching during ArtWeek, designers will have the opportunity to understand the requirements for creating successful wearables as part of their brand strategy.

Taught by KJ Walker

KJ Walker is a 3D artist and founder of LowPolyModels, a studio creating wearables, assets, and interactive builds for virtual worlds. She started in fine art, got into 3D modeling, and found her way into digital fashion through Decentraland in 2019. What began as curiosity turned into a full-on obsession with doing things better—from making some of the platform’s first wearable tutorials to learning code and working with brands like Coca-Cola, Adidas, and the BBC. Her work blends style and function, with a focus on keeping virtual worlds creative, fun, and beautifully made.

The JUNE MASTERCLASS brings an industry favourite to Digital Fashion Week, as Adriana Pereira, co-founder at The Fabricant presents Design Smarter. Not Harder.

In this hands-on workshop, designers and fashion enthusiasts are invited to use The Fabricant Intelligent Tools to bring their fashion vision to life, in seconds. Learn how to build full collections in record time, push the boundaries of your imagination, and step into a future where AI is your assistant.

All participants receive free credits and exclusive access to premium tools. If you're ready to push your imagination and redefine your craft, consider this your invitation.

Now on Youtube

REWATCH ON ROKU

How to watch on the ROKU channel: https://youtu.be/Zz4I48sLEx0

Refine Your Identity: Metahuman to fashion icon

With - Stella Achenbach, The ALANA Project

In the next edition of Digital Fashion Week’s exclusive Masterclass Series on Tuesday, April 22 Stella Achenbach, The ALANA Project walks us through the process of refining your meta human avatar and protecting your identity with open source software and AI generated content.

What You’ll Learn:

In this workshop, you’ll discover how to utilize the foundation of a 3D Metahuman avatar into a fashion icon using the open-source AI tool ComfyUI. We will delve into creating unique editorial designs, manipulate color palettes, and seamlessly integrate your avatar into stunning visuals. You’ll also learn how to troubleshoot common issues like hands and explore the ethical considerations of AI-generated content.

Why It Matters:

In an age where our digital presence is increasingly important, this workshop provides the tools to control your image and explore new creative possibilities. You’ll learn how to leverage decentralized platforms and open-source technology to protect your identity, experiment with design, and stay ahead of the curve in the evolving landscape of digital art and fashion. Plus, you’ll gain insight into responsible AI practices, ensuring your creations are both innovative and ethical.

Weaving the Future of Fashion Fabrics

From digital to physical, textiles run the entire journey of the garment from the first moment of sourcing to hanging on the rack on the shop floor. 

This MASTERCLASS with Frontier.Cool follows the life of a textile and explores how AI is rapidly changing how companies source, create, and manage textiles in the fashion industry with integrated physical & digital material library management, AI-based digitization, AI-powered search, vendor and brand portal collaboration, and PLM integration.

From luxury brands to independent creatives, there are exciting new opportunities for expressing design more effectively through the futurization of the life of fabrics.

With James Costa from Frontier.Cool as we explore technologies that change the way we interact with fabrics.

NOW on the Digital Fashion Week Roku Channel: for more information on how to find it on ROKU, watch this video

Digital Product Passports

What Happens When You Have a Wardrobe Full of Data?

January 21, at 10a EST. MEMBERS ONLY

🏃‍♀️🏃‍♀️ Coming soon to ROKU

In this edition of Digital Fashion Week’s exclusive Masterclass Series on Tuesday, Jan. 21 at 10am EST/4p CEST, the discussion will focus on the opportunities for creativity, marketing and business growth in the face of regulation. While Digital Product Passports are in the process of being regulated by the EU, this will affect all brands who are selling in Europe. But more than regulation, this is an opportunity to connect with the consumer and leverage the connection to build stronger relationships and increase sales. Whether you are a global or independent brand there is much to learn about DPPs and how they can help grow your business.

Alexandra Maslova

SmartDPP and SEAMM Co-Founder & CEO, Alexandra Maslova, has worked in the fashion industry for more than a dozen years. She created her first fashion e-commerce website at age 17.
After studying fashion communication at Central Saint Martins Fashion, Alexandra Maslova held different positions in the industry including PR, marketing, production, retail, e- commerce as for large groups as Inditex to smaller brands and multi brand stores - before being appointed as CEO by SEAMM Board of Directors. She is now on a mission to bring sustainability to the fashion industry through innovation and technology. The demand for Digital, and especially phygital Fashion, is undeniable and SEAMM is now at the forefront.

Leslie Holden

Leslie Holden is a co-founder of The Digital Fashion Group (TDFG), an organization dedicated to equipping fashion professionals with digital skills. With a career spanning academia and industry, Holden has extensive experience across the fashion value chain. At TDFG, he advises organizations on digital developments, focusing on sustainability and innovation. He previously led the Amsterdam Fashion Institute, driving curriculum digitalization. Holden's commitment to fashion extends to mentorship and advisory roles for various organizations. He is a respected speaker and holds a degree from The Royal College of Art. His career is dedicated to advancing fashion through innovation and education, positioning him as a key figure in the digital fashion movement.

NOW on the Digital Fashion Week Roku Channel: for more information on how to find it on ROKU, watch this video

Iconic Identities: Intelligent Branding for Enhanced Visibility in Fashion's Digital Age  

 Lauren Kacher, known as ALTRA, is a design consultant in digital innovation with 15 years of experience in Paris, London, and New York. She has collaborated with top fashion houses like LVMH, Saint Laurent, and Loewe, driving sustainable practices that have added over €3 million in annual revenue.

In 2019, ALTRA founded ALTERRAGE, the first web3-based designer label to pioneer METARALITY—a visionary approach that merges physical (IRL), augmented (ORL), and digital (URL) fashion for minimal environmental impact. ALTERRAGE’s collections have been featured globally, including in The New York Times, Jing Daily, and the Interline.

Through her ALTELIER initiative, ALTRA equips fashion leaders with the Brand SMART™ Methodology, enabling them to scale efficiently, reduce costs, and secure a sustainable, socially responsible legacy.