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A 3-Part Masterclass Series for founders and creatives to start using AI as a partner to amplify your talents, and truly start building the future alongside intelligent systems. 

DAY 1: THE FOUNDER’S REBOOT: Why we all need a mindshift on how to approach AI

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Introduction: Artificial intelligence is advancing faster than any major transformation in human history, faster than the industrial revolution, faster than the internet.  The sooner you start experimenting and understanding how we can leverage AI, the sooner you can start to amplify your work output and free up your time.

Let’s face it, you are your own bottleneck. 

Today you’ll: 

• Learn how to take your mundane tasks and delegate to digital assistants.
  First, we’ll audit your daily routine and identify what truly requires you.

• Once you identify your biggest blockers, you’ll build your first set of automations to clear them consistently, starting today.

• We’ll cover a very basic (and easy) way to do this using Google, and a few more complex ways with tools like Zapier and Make.com.  (Free versions available)
  
  

DAY 2: MEET YOUR NEW CREATIVE DIRECTOR: How to build AI systems that amplify your creativity, not replace it

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Once you’ve cleared the clutter, it’s time to really power AI to help you supercharge your output, and ease your workflow while preserving your brand voice.  AI systems can not only protect your time as we saw last week, but they can also remember instructions you’ve told them. Express your creativity in your voice.   This session builds on last week’s automation session. 

Today you’ll:

• Translate your creative voice into a digital framework that is easily implementable. 

• You’ll capture your tone, taste, and brand DNA so your AI systems create like you would.

• Create your personal “Creative Director Kit” - a personalized, reusable guide that ensures every post, concept, and campaign stays cohesive and unmistakably your brand.
  
  

DAY 3:  CREATE YOUR FIRST DIGITAL AMBASSADOR: From concept to creation, build your own social AI agent today.

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create your own digital ambassador using free versions of tools like Pendium AI and Higgsfield.  

• Define your agent’s purpose and tone.

• Generate its visual identity or portrait in Higgsfield AI

• Learn about the different platforms for generating digital twins like Higgsfield, Synthesia, HeyGen, and Voxta AI with its VRM solutions.   

• Upload your design into Pendium to create your first interactive “social agent.”

You’ll leave with your first working AI persona in your brand’s voice, ready to go to work for you.

*I’ll also introduce my own HeyGen Digital Twin, because Digital Twins may be the right choice for founders, speakers, and public-facing leaders who want to scale their presence authentically and globally.

How to Create and Monetize Immersive Experiences with VLGE.COM

This session will guide creators, designers, and businesses through how to use VLGE’s no-code tools to design, build, and publish interoperable 3D worlds across platforms like Roblox and the web. We’ll show how world-building connects creativity, community, and commerce and how immersive storytelling can drive real business growth.

Taught by Evelyn Mora, founder and CEO VLGE.com

Why is this important?

Empowers creators: Learn to turn ideas into revenue-generating virtual worlds without coding or outsourcing.

Bridges design & tech: Understand how fashion, architecture, and retail can merge into immersive commerce experiences

Future-proofs your business: The next wave of e-commerce is experiential and gamified: VLGE helps you lead that change.

Interoperability advantage: Build once, publish everywhere, from VLGE to Roblox and beyond in minutes.

Community & visibility: Join a growing ecosystem of global creators and brands shaping the future of digital culture.

Mastering the art of AI Communication: A beginner's guide to Prompt and Context Engineering

You're one Chrome extension away from never explaining yourself to AI again. What are you waiting for?

Taught by Hira Siddiqui, co-founder and CEO of Plurality Network

Why is this important?

Learn how to effectively prompt AI to give you results that you need. You can 10x your productivity with AI Context Flow.

This is an open Context layer for apps and AI agents. Infra to access trusted, user-permissioned context across the Agentic Web.

Stop repeating yourself to every AI. Plurality Network’s AI Context Flow remembers your preferences, style, and knowledge across ChatGPT, Claude, Gem

You DO NOT NEED the application to use the information shared in this Masterclass, it will be valuable across all platforms. If you wish to use the Chrome Extension for the premium experience you can access it here: https://chromewebstore.google.com/detail/ai-context-flow-ai-memory/cfegfckldnmbdnimjgfamhjnmjpcmgnf

How to Design and CreateGorgeous Jewelry with Brillantcrypto

This Masterclass offers designers a way to level-up your digital assets and discover the value of authentic, digital gemstones with Brilliantcrypto. Design. Create. Wear.

What You Will Learn

In this hands-on workshop led by the Brilliantcrypto team, you will learn about the new world of digital jewelry that is taking the gaming world by storm. With real examples and practical guidance, you’ll leave with the knowledge to bring your own mined jewels to life as virtual wearables and submit them to the Digital Fashion Week x Brilliantcrypto design competition.

Brilliantcrypto aims to be a sustainable play-to-earn game, where players create real value through the generation of authentic gemstones.

Long before the advent of currency, the brilliance of gemstones has captivated the eye of humanity, and given them use as a medium for the exchange of value.

There is no doubt that at the dawn of the metaverse era, people will desire to use gemstones as they do in the real world.

The value of these gemstones in the digital world will be guaranteed by the gameplay of the millionsーthis is "Proof of Gaming."

As more players from around the world participate, the gemstones become increasingly precious and radiate with brilliance.

So grab your pickaxe, and head to the mineーit's time to create new value together.

HOW TO CREATE A DECENTRALAND WEARABLE

This Masterclass offers designers a way to expand their fashion business by learning how to create Wearables in Decentraland. For designers who have some understanding of working with digital assets. 

What You Will Learn

In this hands-on workshop led by renowned 3D artist and digital fashion pioneer KJ Walker, you’ll learn the technical foundations of creating Wearables for Decentraland. Designed for those with 3D modeling experience, the session dives into key platform requirements—like triangle limits, material compatibility, and weight painting for avatar integration. KJ will walk you through how different Wearable categories function in-world, sharing insights on optimization, adapting existing designs, and creative tips from years of experience. With real examples and practical guidance, you’ll leave with the knowledge to bring your own digital fashion pieces to life in Decentraland.

Decentraland x Digital Fashion Week

As part of a partnership with Decentraland and in preparation for the Digital Fashion Week showroom launching during ArtWeek, designers will have the opportunity to understand the requirements for creating successful wearables as part of their brand strategy.

Taught by KJ Walker

KJ Walker is a 3D artist and founder of LowPolyModels, a studio creating wearables, assets, and interactive builds for virtual worlds. She started in fine art, got into 3D modeling, and found her way into digital fashion through Decentraland in 2019. What began as curiosity turned into a full-on obsession with doing things better—from making some of the platform’s first wearable tutorials to learning code and working with brands like Coca-Cola, Adidas, and the BBC. Her work blends style and function, with a focus on keeping virtual worlds creative, fun, and beautifully made.

The JUNE MASTERCLASS brings an industry favourite to Digital Fashion Week, as Adriana Pereira, co-founder at The Fabricant presents Design Smarter. Not Harder.

In this hands-on workshop, designers and fashion enthusiasts are invited to use The Fabricant Intelligent Tools to bring their fashion vision to life, in seconds. Learn how to build full collections in record time, push the boundaries of your imagination, and step into a future where AI is your assistant.

All participants receive free credits and exclusive access to premium tools. If you're ready to push your imagination and redefine your craft, consider this your invitation.

Refine Your Identity: Metahuman to fashion icon

With - Stella Achenbach, The ALANA Project

In the next edition of Digital Fashion Week’s exclusive Masterclass Series on Tuesday, April 22 Stella Achenbach, The ALANA Project walks us through the process of refining your meta human avatar and protecting your identity with open source software and AI generated content.

What You’ll Learn:

In this workshop, you’ll discover how to utilize the foundation of a 3D Metahuman avatar into a fashion icon using the open-source AI tool ComfyUI. We will delve into creating unique editorial designs, manipulate color palettes, and seamlessly integrate your avatar into stunning visuals. You’ll also learn how to troubleshoot common issues like hands and explore the ethical considerations of AI-generated content.

Why It Matters:

In an age where our digital presence is increasingly important, this workshop provides the tools to control your image and explore new creative possibilities. You’ll learn how to leverage decentralized platforms and open-source technology to protect your identity, experiment with design, and stay ahead of the curve in the evolving landscape of digital art and fashion. Plus, you’ll gain insight into responsible AI practices, ensuring your creations are both innovative and ethical.

Weaving the Future of Fashion Fabrics

From digital to physical, textiles run the entire journey of the garment from the first moment of sourcing to hanging on the rack on the shop floor. 

This MASTERCLASS with Frontier.Cool follows the life of a textile and explores how AI is rapidly changing how companies source, create, and manage textiles in the fashion industry with integrated physical & digital material library management, AI-based digitization, AI-powered search, vendor and brand portal collaboration, and PLM integration.

From luxury brands to independent creatives, there are exciting new opportunities for expressing design more effectively through the futurization of the life of fabrics.

With James Costa from Frontier.Cool as we explore technologies that change the way we interact with fabrics.

Digital Product Passports

What Happens When You Have a Wardrobe Full of Data?

In this edition of Digital Fashion Week’s exclusive Masterclass Series on Tuesday, Jan. 21 at 10am EST/4p CEST, the discussion will focus on the opportunities for creativity, marketing and business growth in the face of regulation. While Digital Product Passports are in the process of being regulated by the EU, this will affect all brands who are selling in Europe. But more than regulation, this is an opportunity to connect with the consumer and leverage the connection to build stronger relationships and increase sales. Whether you are a global or independent brand there is much to learn about DPPs and how they can help grow your business.

Alexandra Maslova

SmartDPP and SEAMM Co-Founder & CEO, Alexandra Maslova, has worked in the fashion industry for more than a dozen years. She created her first fashion e-commerce website at age 17.
After studying fashion communication at Central Saint Martins Fashion, Alexandra Maslova held different positions in the industry including PR, marketing, production, retail, e- commerce as for large groups as Inditex to smaller brands and multi brand stores - before being appointed as CEO by SEAMM Board of Directors. She is now on a mission to bring sustainability to the fashion industry through innovation and technology. The demand for Digital, and especially phygital Fashion, is undeniable and SEAMM is now at the forefront.

Leslie Holden

Leslie Holden is a co-founder of The Digital Fashion Group (TDFG), an organization dedicated to equipping fashion professionals with digital skills. With a career spanning academia and industry, Holden has extensive experience across the fashion value chain. At TDFG, he advises organizations on digital developments, focusing on sustainability and innovation. He previously led the Amsterdam Fashion Institute, driving curriculum digitalization. Holden's commitment to fashion extends to mentorship and advisory roles for various organizations. He is a respected speaker and holds a degree from The Royal College of Art. His career is dedicated to advancing fashion through innovation and education, positioning him as a key figure in the digital fashion movement.

Iconic Identities: Intelligent Branding for Enhanced Visibility in Fashion's Digital Age  

 Lauren Kacher, known as ALTRA, is a design consultant in digital innovation with 15 years of experience in Paris, London, and New York. She has collaborated with top fashion houses like LVMH, Saint Laurent, and Loewe, driving sustainable practices that have added over €3 million in annual revenue.

In 2019, ALTRA founded ALTERRAGE, the first web3-based designer label to pioneer METARALITY—a visionary approach that merges physical (IRL), augmented (ORL), and digital (URL) fashion for minimal environmental impact. ALTERRAGE’s collections have been featured globally, including in The New York Times, Jing Daily, and the Interline.

Through her ALTELIER initiative, ALTRA equips fashion leaders with the Brand SMART™ Methodology, enabling them to scale efficiently, reduce costs, and secure a sustainable, socially responsible legacy.