New York . London
NEW YORK SEPTEMBER 11, 2025
12p Doors open
12.15 Opening ceremony, Clare Tattersall, Founder Digital Fashion Week
12.30 Threads of Success — Scaling a Fashion Brand to Your First Million
Tony Henry, Founder & CEO of 99 Yards
Yevgeniya “yay” Yushkova, YAY Designs
1pm Beyond the Render: Why Digital Assets Matter More Than Ever
Brandon Keeney, Senior Manager of Digital Product Creation, Tapestry (Coach, Kate Spade)
Marz Klimaszewska, Business Development Manager, CLO Virtual Fashion
1.45 pm Mining the Future of Jewelry: What Does it Mean to Create Real Value Through the Generation of Authentic Gemstones. presented by Brilliantcrypto
2.30 pm From Followers to Fashion Houses: Designers Thrive in Meta’s Creator Economy
Jana Delamarter | Staff Product Designer at Meta Reality Labs
Jackie Berado | Principle, Designer Fund
3.15pm From Catwalks to Consoles: Fashion’s Play in Virtual Worlds
Tracy Greenan | Game Changing Style
Evelyn Mora | CEO of VLGE.COM
4pm Workshop: “Soft Launching My AI Agent: Build It. Brand It. Flaunt It.” Hosted by Astrid Pilla, creator of the viral agent Miku and founder of ClubMiku.com Build your own AI Agent in an hour!
5p Fashion Film Screening
6-6.30 BREAK/RESET FOR VIP RUNWAY SHOW
7p RUNWAY SHOW
Neuono, the world’s first AI led fashion label. Hyper-personalised designs delivered in 4 weeks worldwide.
Right Direction
Loreine
Stephen Vineburg
LONDON SEPTEMBER 18, 2025
Reskinning Reality: The Future of Digital Couture (Led by Matthew Drinkwater | Fashion Innovation Agency
Costas Kazantzis | Fashion Innovation Agency
The AI-augmented designer - redefining creativity and talent Leslie Holden | The Digital Fashion Group
Dianne Chen | Portal M, Makalot
Ben Garton | LeapfrogAI
The Fashion Aesthetic as Intellectual Property in Digital and Beyond - How to Control, Protect and Monetize
Blake Lezenski | Brinc
TICKETS
THIS IS THE AGE OF ENGAGEMENT....DO YOU WANT TO BE A PART OF IT?
Much technology exists. How do we cut through the noise to create truly engaging and exciting opportunities in fashion? DFW opens a window to the possibilities of customer engagement with experiences that change the way consumers interact with fashion. From an “inside-out” runway show that blurs the line between the metaverse and the IRL fashion to a smorgasbord of touch, feel, create, digitize exhibits that mobilize customer engagement from Brilliantcrypto gamified jewelry and NFC chipped accessories to viral hologram AI agents.
Partners and Exhibitors
SPEAKERS | NYC
FEATURED EXHIBITS
Metaverse runway experience and motion capture with PixelCanvas
Brilliantcrypto design, create, sell digital jewelry
AI runway fashion Neuono – the world’s first AI led fashion label. Users register on the app, and can prompt to generate hyper-personalised designs, which can then be ordered (made-to-measure), and are delivered in 4 weeks worldwide.
A virtual showroom in Decentraland is replicated IRL with the Decentraland fashion designs to Try On in a photobooth.
Mirage the talking mirror delights audiences with irreverent style analysis
Royalty Radio Media & Customer XR Presents : Digital Fashion Week Show "From the MetaVerse to Reality"
Right Direction design and print on-demand accessories
ClubMiku the viral AI Agent
Stephen Vineburg AR/XR fashion
Duo Design Studio: Digital fashion for a sustainable future helping brands streamline design, reduce waste and increase sales with digital product creation.
EVENT SCHEDULES
The Runway
Fashion has always been more than the latest silhouette, it is an art form that draws on cultural texture overlaid with eclectic creative and technical skills to support self-expression – the unique story of each individual. Layering the digital and physical allows us more rich and nuanced opportunities to tell a brand story.
This season, the phygital experience redefines expectations as an immersion-first path forward for the fashion industry. From giant digital avatars simulating the fluid movements of models to AI-first custom designs.
The Phygital runway explores a brand’s strategic journey exhibiting simultaneous digital and physical fashion in a seamless layered experience. With 3D assets ranging from AI and AR to digital twins in Unreal Engine tools, brands show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.
Beyond the Runway
While fashion shows engage our senses and imagination, the talks and panel discussions provide thought leadership by exploring innovation in the fashion industry from concept to consumer. A well-curated cast of fashion tech leaders and industry experts dive into the strategy talks and discussions that unpack the real vision, value and ethics behind the hype in a rapidly changing industry.
SEPTEMBER LOCAIONS
NYC: SHIFT MIDTOWN, 330 W 38TH ST, NYC
LONDON: EPIC GAMES INNOVATION LAB
METAVERSE: by PIXELCANVAS
